NEW YORK — It was no marriage of convenience, this coupling between John Frieda Professional Hair Care and Kao Corp. Already it is bearing fruit, only eight months after tying the knot.

Beginning this summer, the company will unveil a slew of new print and TV advertising campaigns to support the company’s global hair care business, which includes the Frizz-Ease, Sheer Blonde, Beach Blonde and Relax brands. And, the company plans to continue its stepped-up global execution, which already has showed signs of growing sales in France and Germany.

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