DALLAS — Fashion retailers desperate to engage consumers and create loyalty in the midst of this stubborn economy and signs ofa possible war— when simply getting shoppers to come into a store is a challenge — might want to look at ovens.

There are no price tags on the array of cooking devices on display at the Viking Culinary Arts Center here.Rather, the primary purpose of the VCAC is brand building — raising awareness of Viking’s professional ranges, refrigerators and grills.

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