NEW YORK — Hit by a particularly unforgiving season last year, outerwear makers are trying to make this fall a turning point for regaining the sector’s health.
Manufacturers are fighting back with fashion instead of going with tried-and-true basics like long wool coats. Their aim is to focus on more versatile items that are less reliant on chilly temperatures and can be worn for a wider range of activities.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)