ATLANTA — Exotic prints, metallic details and embroidery were among the key trends at the summer market at AmericasMart, which took place amid an ice storm that virtually shut down the city.
The weather during the last weekend in January was something of a mixed blessing. Although it made travel difficult and kept away some buyers, those who were already in town had little else to do but shop the mart.
Lawton Hall, senior vice president of apparel for the mart, acknowledged that attendance overall was down slightly. But there were more buyers from Florida, perhaps looking to fill inventory after the fall hurricanes, Hall said. Exhibitors said business was brisk, as many buyers stayed longer than anticipated.
Vanessa Molina, principal with the Simpatico showroom, reported sales increased 20 percent compared with last year. Molina said she lost a few North Carolina accounts to the weather but more than made up for it with those who did attend.
“We were slammed with people who were iced in and in a good buying mood,” she said.
The prints, metallic details and embroidery added interest to long, circular or tiered skirts, paired with tunics, tanks and halter tops. Preppy looks were also strong in pink and green, with touches of lace, ruffles and tiered lapels. Jackets, in shorter silhouettes and new fabrics, such as seersucker, were a fresh look, along with white capris and cuffed cropped pants.
Judie Culver, owner of Purple Plume, a specialty store in Lenox, Mass., shopped for fitted jackets in textured fabrics, including suede with novelty details such as patches or stitching.
She cited Nanette Keller, Click and Color Me Cotton as examples of lines with contemporary styling and more generous fit. Culver bought asymmetric skirts, denim capri pants and matching jackets or shirts. In travel fabrics, an important category, she purchased crinkle polyester reversible jackets and tank tops by Tania Nardi.
Clara Hochner, president of Fashion Consul, a Miami buying and consolidation firm, brought five specialty store clients to the market — two from the Dominican Republic, two from the Bahamas and one from Panama. Shopping for spring and summer goods, Hochner said the fall season is a big challenge for these stores, with little suitable product available. To compensate, she searched for lines that offer lightweight fabrics, such as rayons and polyesters, year-round.Hochner’s clients opted for tunics, caftans, jackets by Boho Chic and embroidered and embellished silk pieces by Glam. She bought Fortuny-pleated reversible skirts by Babette, and long, printed and embellished skirts by Basil & Maude.
“Latin American buyers want dressier, more put-together looks,” she said. “Dress codes are more regimented. These women wouldn’t be caught on a plane in shorts and flip-flops. They like outfits, rather than items.”
Marigail Mathis, owner of a specialty store bearing her name in Florence, Ala., ordered mostly summer goods, along with early fall from Olsen Europe. For summer trends, she bought edgy sportswear in distressed fabrics and raw edges from Project E and Cut Cute; cropped, cuffed pants by Elliott Lauren, and embellished skirts, paired with solid tanks and T-shirts. Concentrating on items, she bought embellished tops from Michael Stars and Three Dots to pair with jeans by Seven For All Mankind.
“I’m looking for color, new fabric treatments and fun clothing,” she said.
Shopping with an increased budget that reflected strong business over the past 18 months, Mathis said, “color and energy in the market,” along with new hotels and restaurants in her area, had boosted sales.
K. McCarthy, owner of The Phoenix specialty store in Richmond, Va., chose vintage-inspired embellished skirts and pants from Basil & Maude and Sage and romantic dressy looks from Babette and Zelda. She bought halters, T-shirts and tunics to mix and match from After Shock, cropped and full-length pants from various vendors and seersucker jackets from Christopher Blue.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty