ATLANTA — Exotic prints, metallic details and embroidery were among the key trends at the summer market at AmericasMart, which took place amid an ice storm that virtually shut down the city.
The weather during the last weekend in January was something of a mixed blessing. Although it made travel difficult and kept away some buyers, those who were already in town had little else to do but shop the mart.
Lawton Hall, senior vice president of apparel for the mart, acknowledged that attendance overall was down slightly. But there were more buyers from Florida, perhaps looking to fill inventory after the fall hurricanes, Hall said. Exhibitors said business was brisk, as many buyers stayed longer than anticipated.
Vanessa Molina, principal with the Simpatico showroom, reported sales increased 20 percent compared with last year. Molina said she lost a few North Carolina accounts to the weather but more than made up for it with those who did attend.
“We were slammed with people who were iced in and in a good buying mood,” she said.
The prints, metallic details and embroidery added interest to long, circular or tiered skirts, paired with tunics, tanks and halter tops. Preppy looks were also strong in pink and green, with touches of lace, ruffles and tiered lapels. Jackets, in shorter silhouettes and new fabrics, such as seersucker, were a fresh look, along with white capris and cuffed cropped pants.
Judie Culver, owner of Purple Plume, a specialty store in Lenox, Mass., shopped for fitted jackets in textured fabrics, including suede with novelty details such as patches or stitching.
She cited Nanette Keller, Click and Color Me Cotton as examples of lines with contemporary styling and more generous fit. Culver bought asymmetric skirts, denim capri pants and matching jackets or shirts. In travel fabrics, an important category, she purchased crinkle polyester reversible jackets and tank tops by Tania Nardi.
Clara Hochner, president of Fashion Consul, a Miami buying and consolidation firm, brought five specialty store clients to the market — two from the Dominican Republic, two from the Bahamas and one from Panama. Shopping for spring and summer goods, Hochner said the fall season is a big challenge for these stores, with little suitable product available. To compensate, she searched for lines that offer lightweight fabrics, such as rayons and polyesters, year-round.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)