A stylish showroom redesign can boost a brand — and maybe even the bottom line.

Each morning, when Gregg Pellegrini arrives at his eponymous showroom in the CaliforniaMart, he is greeted by a gilt-framed painting of the Hindu goddess Lakshmi on one side, a multihued drawing of deities Krishna and Radha on another and the pleasant trickle of a small fountain. Then, he and his staff spend 15 minutes ensuring that everything is as it should be: Color-coordinated fashion offerings by Anne Klein, Lapis, Mario Balthazar and Anopia hang from simple racks. Raffia-covered chairs are lined up against dark wood tables. Bowls made from Chinese porcelain are filled with M&M’s.

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