At Beau Bra, designer Gabrielle Ross is tying things up nicely.Gabrielle Ross brings new meaning to the term "easy access." Her lingerie line, Beau Bra, features sexy bras that tie in the front — and inspiration came from, of all things, a silly college dare.While an archeology student at Durham University in England, Ross had a boyfriend who bet that he could undo a bra with his left hand in four seconds. While his unhitching prowess left much to be desired, it got Ross, 27, thinking. What could be more provocative, she thought, than bras that can be untied in the front?Within a year, the dare had turned into a promising little side business. By that time, Ross was working her way through law school. "The law is very black-and-white," she says. "And I really needed something to dilute what I was doing, so I started selling the bras out of my bedroom." In 1998, Ross modeled her design for British Vogue, and soon calls started coming in from as far away as Bermuda and India. When she sold her first 500 bras in less than two weeks, she knew that Beau Bra was more than a pet project. The top guns at the law firm that had just hired her understood completely. "They said, ‘Go away. We want you to get this out of your system,’" Ross remembers. Now, Ross’ quirky lingerie sets are available at Bergdorf Goodman in the U.S. and Harvey Nichols and Fortnum & Mason in the U.K. Bras retail for $130-135, and G-strings, $70-75. Spring will feature soft pastel laces with intricate floral embroidery. "I got an idea of unicorns and virgins and maidens — purity," Ross says. But such gentle thoughts aside, she understands that designing bras is a technical discipline. "It’s structural engineering," she says. "It’s like trying to push two bags of sugar into a cup." These days, Ross is checking out pajama fabrics and mulling a move into ready-to-wear. She’s also working on a swimwear line called B’Eau.And what about the boy who started it all? "He’s now a journalist," Ross says. "But he never mentions my name because he doesn’t want to be known as the guy who couldn’t get a bra unclasped in under four seconds."
Exclusive: @isabelmarant and @lorealmakeup have teamed up to create a capsule makeup collection. "She is rather natural in the day but doesn't have time to go back home before going out [in the evening] and redo her entire beauty look," said Marant on the 5 products included in the collection, which will launching in September. Read @jenniferbethweil's interview with the designer on WWD.com. #wwdnews #wwdbeauty
After 17 years, Tomas Maier is leaving @bottegaveneta. “I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company @kering_official. Head to WWD.com for more on his departure. #wwdnews #wwdfashion (📷: Davide Maestri)
@shaymitchell is no stranger to teaming up with beauty brands, but she’s made her latest partnership official: She’s signed with @buxomcosmetics as global creative brand ambassador, WWD learned exclusively. Mitchell and Buxom will collaborate on campaign development, social media strategy and content and new product and shade development. Read more on WWD.com. #wwdbeauty (📷: @clint_spaulding)
Today we’re at the WWD Retail 20/20 Forum where industry leaders will be talking about the future of shopping for fashion, footwear and beauty. Tune in on Instagram Live at 9 am and 3:30 pm to hear from two of our speakers –– @therealreal’s Rati Levesque and @bandier’s Stephen Ippolito. #wwdsummits (📷: @elizaflorendo)
Seen last night at @coach’s launch party for “Life Coach,” an interactive pop-up in Soho: @joansmalls. Open now, visitors of the pop-up can engage in themes of “creativity and self-expression,” through tarot, carnival games, live performances and art. See the rest of the party pics on WWD.com. #wwdeye (📷: @vnina)
“We figure there’s enough cynicism to go around the world right now let’s go out there and be ourselves, let’s be enthusiastic, let’s have positive energy, which is something I think a lot of people really want and need right now,” said musician @joshgroban ahead of hosting the Tony Awards with @sarabareilles. Read @leighn’s interview with Groban on how he picked his look for the night, his next record and more on WWD.com. #wwdeye #tonyawards (📷: @vnina)
“Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality,” @paul_surridge said of his first @roberto_cavalli men’s wear collection, previewed here. The British designer joined the brand as the creative director in May 2017, and is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 at #PittiUomo. Head to WWD.com to read more about his collection and see more sneak peek photos. #wwdfashion (📷: @simonelezzi)