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NEW YORK — Garnier Fructis looks to shake up HBA’s sleepy hair care category with a shampoo and conditioner line that could generate more than $100 million in sales domestically next year. The launch, which is slated for February, also aims to quadruple Garnier’s franchise in the U.S. For more, see page 18.
This story first appeared in the November 8, 2002 issue of WWD. Subscribe Today.