CHICAGO -- Fruit of the Loom has licensed its name for its first line of bodywear. It will be produced by J.J.'s Mae Inc./Rainbeau, San Francisco.
Bodywear styles of cotton and Lycra spandex will include bike shorts, pants, leggings, crop tops and leotards. The licensed line will be distributed through mass-market chains, an FTL spokesman said. First deliveries are scheduled in late 1994.
FTL, best known for its underwear and basic casualwear for men and women, has had success with a licensed line of bras and panties manufactured by The Warnaco Group, the spokesman noted, and this prompted FTL to look for other licensing channels.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)