The Edge is maintaining its rep as the place to go for club and fetish wear and everything in between.
Though influential lines such as Fine and Emily were missing (having gone upstairs to show in the streetwear section), there were plenty of new vendors in their places, showing screen-printed tanks and T-shirts, vintage-inspired looks and pastels and neons mixed with the requisite black.
As such, the new mix presented an opportunity for buyers looking for new resources. “Since the Hot Topics and Gadzooks of the world are selling Tripp NYC, Dogpile and UFO, I have to find new lines,” said Roni Donaldson of Future Shock in Indianapolis. “It’s hard because these lines have no loyalty to small retailers, and kids are going to buy them from Hot Topic if they have a price break.”
That was good news for vendors like Alexandria, Va.,-based resource Gurlie Show, “who saved up pennies to come here,” according to co-founder Susie Clancy. “Buyers hit established vendors up front, then they trickle back here. But we exceeded our goal by the second day.” Added her partner Sonja Letourneau: “I’d rather be down here than lost in the gigantic juggernaut upstairs.”
Juliet Markeson, of the Seattle-based dress line Xenoware, another first-time exhibitor, found the show “a little hit-or-miss. When I walked the show last year, I was excited by the versatility, but at times it’s been pretty dead. After lunch, when people have food in their stomachs and a little booze, it’s better.”
Meanwhile, Jessica Horton of Dara Denim, a new boutique in Sacramento, enjoyed the show’s scaled-back size as she scouted for well-priced jeans to augment her designer inventory of Von Dutch, Rock’N’Republic and Serfontaine. “My main goal today is funky purses and jewelry, then denim tomorrow,” she said.
Some buyers slipped easily between shows, like Angie Coulter of Daggett Brook Clothing in Crosslake, Minn., who stopped momentarily to watch the faux fashion shoot taking place atop Serious’ two-story booth. “This is where we find fun things to bring to our small town. Later on, we’re going upstairs to get a picture with Jackie Chan for our local paper.”
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)