NEW YORK — Carol DiMaio-Lucas has joined Furla USA as managing director, replacing Danilo Bordini, who left the firm in January.

DiMaio-Lucas, who was most recently vice president of accessories at Cole Haan, oversees wholesale and retail operations for the Italian accessories company. She reports to Sara Ferrero, Furla SpA’s general director.

Furla, headquartered in Bologna, has been increasing its presence in the U.S. and around the world in recent years through aggressive store openings and expansion into new product categories. The 75-year-old company had sales of $90 million in 2002, of which the U.S. accounted for about $10 million. Dollar figures have been converted the euro at current exchange rates.

Although still best known for its ladylike leather handbags, Furla now has a broad range of accessories, including shoes, jewelry, watches, sunglasses, hats and gloves. The bulk of Furla’s products retail between $150 and $500 in the U.S., and all of the categories are made in-house, aside from sunglasses, which are licensed to De Rigo.

On the wholesale level, Furla sells its handbags to such stores as Saks Fifth Avenue, Neiman Marcus and Bloomingdale’s, and it plans to begin wholesaling shoes for spring.

Furla also operates 161 stores, including 11 in the U.S., and a flagship in Manhattan on the corner of Madison Avenue and East 57th Street is slated to open in October. The company closed its store on West Broadway here this year.

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