Don’t look now, but hearth and home and DIY are in. For now.
Who hasn’t, in the last few months, wished they had a crystal ball right out of Harry Potter, The Lord of the Rings or, heck, even The Muppets’ Wizard of Oz? Plunging economies, diminishing 401(k)s, falling house prices, the interminable presidential campaign and failing banks have naturally left everyone wondering, “What can possibly happen next?”
Well, we don’t know. But in an effort to get some guidance, WWDScoop polled futurists, consultants, fashion executives and other “experts” on what the turmoil might mean for all of us in the year ahead and beyond. How it might change the way we shop, eat, dress, travel or just plain think. And, while the people we spoke with don’t have a crystal ball, either, they came up with a few answers. Not quite the wisdom of Kermit the Frog, but, then, they didn’t pull any strings.
THINK AGAIN Today’s mantra should be reset, according to New York–based creative consultant Jeffrey Miller. “Like you do with a computer. This is not a moment to invoke fear or doubt, but to reset priorities.”
John Kenneth Galbraith’s 1955 book, The Great Crash: 1929, is currently a hot seller—and almost impossible to come by—while Karl Marx’s Das Kapital is the new bedside reading in Britain.
“There’s this sense of a clock ticking, of finding the time to do what we’ve always wanted, something that’s an alternative to the reckless shopping and jetting to Barcelona for a crazy weekend,” says Miller.
HONING INSTINCTS “We are turning inwards, toward the house, home entertaining and hobbies,” says Ilaria Alber- Glanstaetten, chief executive of Provenance, the London-based luxury goods arm of ad agency M&C Saatchi. Sales of sewing machines and patterns are on the rise and women are increasingly rooting through their closets, asking dressmakers to help them refit old designer outfits.
And even iconic French designer Agnès Troublé of agnès b. couldn’t be more pleased. “I hope that people will make their own fashion with clothing that reflects their personalities, instead of mindlessly following loud styles that invariably end up in the back of the closet,” she says.
In California, fitness fanatics are favoring their own four walls over the gym. “People are moving more toward being at home,” says Kathy Kaehler, fitness expert and author of Fit and Sexy for Life, citing the growing popularity of programs such as Wii Fit. “My celebrity clients are not wanting to put in time at the new, big gyms. It is more about ‘What can I do with what I have?’”
THE ART OF THE VALUE Staying at home means less shopping. “I haven’t shopped much this fall, and there is a sense of relief,” says Rena Kirdar Sindi, a London-based socialite, former party planner and author of Be My Guest: Theme Party Savoir-Faire. “I think a lot of people are questioning their insane spending—and sobering up.”
Looking ahead, Sindi says, “Now, it’s about buying one nice jacket, not 10 Dolce dresses. And I think people are going to start prioritizing between, say, buying the amazing wine or having the great holiday.”
As they prioritize, they’ll look closer at the quality and origins of what they are buying. “It’s not going to be about ‘Look at my “It” bag,’ but rather ‘Look at this piece of jewelry I bought in Peru,” says Joe Staton, planning director for The Future Foundation, the trend-forecasting consultancy.
The money- and celebrity-fueled art market will also undergo a radical correction—just look at the dud sales recently at Sotheby’s and Christie’s in New York. “Art has a higher power than something like a stock,” says Sarah Cohen, director of Mint Art and Mint Lifestyle, a Beverly Hills– based concierge, art and real estate resource. “What we need are fewer galleries, fewer fairs, fewer speculators and ultimately the motto that aesthetics come first and value second.”
Kenny Schachter, a gallerist and art dealer who works between New York and London, would agree. “Until now, people were buying art like they bought the National Enquirer at the supermarket checkout. When you went to an art fair, you had to make a move quickly—before your rivals beat you to it. Time was money.”
THEN AGAIN… Crystal ball gazers aren’t exactly renowned for their accuracy. Once the dust settles on all this upheaval, things very well may go back to just the way they were before. “If I have learned one thing—after the 1997 Asian crisis, 9/11 and SARS—it is that people don’t change,” says Domenico De Sole, chairman of Tom Ford International and former president and chief executive officer of Gucci Group. “They go back to their old ways. No one knows how long this crisis will last, and it will definitely have a temporary impact, but we will return to the boom times, to spending on fashion and luxury. Human beings have a tendency to forget.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews