Don’t look now, but hearth and home and DIY are in. For now.
Who hasn’t, in the last few months, wished they had a crystal ball right out of Harry Potter, The Lord of the Rings or, heck, even The Muppets’ Wizard of Oz? Plunging economies, diminishing 401(k)s, falling house prices, the interminable presidential campaign and failing banks have naturally left everyone wondering, “What can possibly happen next?”
Well, we don’t know. But in an effort to get some guidance, WWDScoop polled futurists, consultants, fashion executives and other “experts” on what the turmoil might mean for all of us in the year ahead and beyond. How it might change the way we shop, eat, dress, travel or just plain think. And, while the people we spoke with don’t have a crystal ball, either, they came up with a few answers. Not quite the wisdom of Kermit the Frog, but, then, they didn’t pull any strings.
THINK AGAIN Today’s mantra should be reset, according to New York–based creative consultant Jeffrey Miller. “Like you do with a computer. This is not a moment to invoke fear or doubt, but to reset priorities.”
John Kenneth Galbraith’s 1955 book, The Great Crash: 1929, is currently a hot seller—and almost impossible to come by—while Karl Marx’s Das Kapital is the new bedside reading in Britain.
“There’s this sense of a clock ticking, of finding the time to do what we’ve always wanted, something that’s an alternative to the reckless shopping and jetting to Barcelona for a crazy weekend,” says Miller.
HONING INSTINCTS “We are turning inwards, toward the house, home entertaining and hobbies,” says Ilaria Alber- Glanstaetten, chief executive of Provenance, the London-based luxury goods arm of ad agency M&C Saatchi. Sales of sewing machines and patterns are on the rise and women are increasingly rooting through their closets, asking dressmakers to help them refit old designer outfits.
And even iconic French designer Agnès Troublé of agnès b. couldn’t be more pleased. “I hope that people will make their own fashion with clothing that reflects their personalities, instead of mindlessly following loud styles that invariably end up in the back of the closet,” she says.
In California, fitness fanatics are favoring their own four walls over the gym. “People are moving more toward being at home,” says Kathy Kaehler, fitness expert and author of Fit and Sexy for Life, citing the growing popularity of programs such as Wii Fit. “My celebrity clients are not wanting to put in time at the new, big gyms. It is more about ‘What can I do with what I have?’”
THE ART OF THE VALUE Staying at home means less shopping. “I haven’t shopped much this fall, and there is a sense of relief,” says Rena Kirdar Sindi, a London-based socialite, former party planner and author of Be My Guest: Theme Party Savoir-Faire. “I think a lot of people are questioning their insane spending—and sobering up.”
Looking ahead, Sindi says, “Now, it’s about buying one nice jacket, not 10 Dolce dresses. And I think people are going to start prioritizing between, say, buying the amazing wine or having the great holiday.”
As they prioritize, they’ll look closer at the quality and origins of what they are buying. “It’s not going to be about ‘Look at my “It” bag,’ but rather ‘Look at this piece of jewelry I bought in Peru,” says Joe Staton, planning director for The Future Foundation, the trend-forecasting consultancy.
The money- and celebrity-fueled art market will also undergo a radical correction—just look at the dud sales recently at Sotheby’s and Christie’s in New York. “Art has a higher power than something like a stock,” says Sarah Cohen, director of Mint Art and Mint Lifestyle, a Beverly Hills– based concierge, art and real estate resource. “What we need are fewer galleries, fewer fairs, fewer speculators and ultimately the motto that aesthetics come first and value second.”
Kenny Schachter, a gallerist and art dealer who works between New York and London, would agree. “Until now, people were buying art like they bought the National Enquirer at the supermarket checkout. When you went to an art fair, you had to make a move quickly—before your rivals beat you to it. Time was money.”
THEN AGAIN… Crystal ball gazers aren’t exactly renowned for their accuracy. Once the dust settles on all this upheaval, things very well may go back to just the way they were before. “If I have learned one thing—after the 1997 Asian crisis, 9/11 and SARS—it is that people don’t change,” says Domenico De Sole, chairman of Tom Ford International and former president and chief executive officer of Gucci Group. “They go back to their old ways. No one knows how long this crisis will last, and it will definitely have a temporary impact, but we will return to the boom times, to spending on fashion and luxury. Human beings have a tendency to forget.”
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)