The $325 million teen apparel chain is going after teen girls in a big way. This month, the 424-unit retailer shook up its image by eliminating young men’s merchandise in favor of an all-girls concept. Junior clothing and accessories formerly was 55 percent of the merchandise mix in a typical Gadzooks store, with young men’s accounting for 45 percent. Now the stores, which average about 2,500 square feet, have been redesigned and remerchandised with an expanded range of junior merchandise, including apparel, accessories, shoes, beauty and lifestyle items. Gadzooks’ target shoppers are 16- to 22-year-olds, a demographic that includes a new outreach to young career customers.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)