DALLAS — Girls rule at Gadzooks.

The $325 million teen apparel chain is going after teen girls in a big way. This month, the 424-unit retailer shook up its image by eliminating young men’s merchandise in favor of an all-girls concept. Junior clothing and accessories formerly was 55 percent of the merchandise mix in a typical Gadzooks store, with young men’s accounting for 45 percent. Now the stores, which average about 2,500 square feet, have been redesigned and remerchandised with an expanded range of junior merchandise, including apparel, accessories, shoes, beauty and lifestyle items. Gadzooks’ target shoppers are 16- to 22-year-olds, a demographic that includes a new outreach to young career customers.

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