NEW YORK — Bloomingdale’s is getting behind the mini in a maxi way.
This story first appeared in the January 10, 2003 issue of WWD. Subscribe Today.
The retailer has just finished installing six windows of short skirts along the Lexington Avenue stretch of its flagship here. The displays feature a myriad of miniskirted mannequins showcasing the burgeoning spring trend.
“We just decided we wanted an early reaction, and we wanted to be first with making a big statement,” said Kal Ruttenstein, senior vice president of fashion direction at Bloomingdale’s.
The contemporary-driven displays focus exclusively on minis by Necessary Objects, all of which retail for $48. The shorter-hemline-looks run the gamut from prints, plaids and stripes in pleated, bias-cut and flippy styles “with movement,” according to Ruttenstein.
“We accessorized them for wear-now with boots — some with knee socks peeking over the top of the boots — and with sexy sandals,” he said, also pointing to oversized sweatshirts slipping slouchily off the shoulder or roomy jackets on top. “We are trying to create a little excitement to get the traffic up to where it was.”
The retailer is looking for miles of gams to do the trick.
“I can’t think of any trend that will go better,” said Ruttenstein. “Every now and then, girls really like to show their legs.”