NEW YORK — Gant is launching a new upscale capsule collection targeted at high-end stores for the spring ’08 season. Called Gant Limited Edition, the line will be sold into the Sweden-based brand’s top 15 markets, including the U.S., France, the U.K. and Italy. The collection will be sold here in Gant’s Fifth Avenue flagship store and top-tier wholesale accounts.
Priced about 25 percent higher than the company’s current price points, Gant USA is aiming to reach new customers such as Barneys New York, Saks Fifth Avenue and the Forum Group specialty stores. The goal is to be in 25 to 35 stores for the first season. “We think this will usher in a new era for Gant in terms of our worldwide position in the marketplace,” said Ari Hoffman, president and CEO of Gant USA.
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