NEW YORK — If you have one Sarah Jessica Parker, why not six?
Gap is taking its poster girl this fall, Sarah Jessica Parker, and multiplying her image across the airwaves beginning Aug. 29, as well as that of Lenny Kravitz. Gap will debut its latest TV ad campaign starring the duo on the MTV Video Music Awards, which take place that night. The theme — “How Do You Wear It?” — is a continuation of Gap’s fall print campaign, which broke earlier this month.
The 90-second Director’s Cut is set to an original remix by Kravitz, which consists of elements from “Lady,” his latest single from his “Baptism” album, and his Grammy-nominated “Are You Gonna Go My Way.” As Kravitz performs the song, Parker dances and multiplies her Gap looks six times, showing the various ways Gap jeans can be worn. In the spots, both Parker and Kravitz express their individuality with customized outfits that reflect their personal style.
Directed by Francis Lawrence and developed by Gap’s creative agency, Laird + Partners, which is based here, the TV campaign consists of a series of three 30-second spots. Following the MTV 90-second spot, the ads will air in the U.S. on all major networks, spot markets and cable Aug. 29-Oct. 2. They also will air on networks in Canada during the same period, in the U.K. Sept. 5-29. and in Japan Sept. 13-Oct. 17.
A teaser campaign of 15-second spots, one of which aired Wednesday night on NBC during the Olympics, precedes the launch.
While Gap is mum on its fall TV budget, in the second half of 2003 it spent $76.6 million on TV media, including network TV, Spanish Language Network, cable, syndication and spot TV, according to TNS Media Intelligence/CMR.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)