NEW YORK — It has the makings of TV du jour: Extreme Makeover, Gap Inc.

Since his arrival 18 months ago after an unlikely move from Disney, Gap president and chief executive officer Paul Pressler has set about to right what ailed the company that had fallen into, if not turmoil, then at least a state of consumer-driven ennui. The company that made basics cool and then penetrated new markets with highly targeted additions had lost its edge.

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