NEW YORK — Gap’s flagship e-commerce site is poised to strike a higher profile.
This month, in fall magazines and in Gap’s 2,147 stores nationwide, Gap is launching an ad campaign trumpeting elements that distinguish Gap Online from the brand’s brick-and-mortar stores with the slogan: “There’s more at Gap.com.” Those features include a wider selection of apparel sizes than can be found in stores, apparel styles exclusive to the Gap Web site, outfitting ideas and suggestions for baby gifts.
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