NEW YORK — Garden Botanika is returning to retail. Two years after closing its 281 company stores, the botanically based beauty products, which have only been available via seasonal catalogs and the company’s Web site, will roll out to...
NEW YORK — Garden Botanika is returning to retail. Two years after closing its 281 company stores, the botanically based beauty products, which have only been available via seasonal catalogs and the company’s Web site, will roll out to four Nordstrom doors this fall.
Garden Botanika is a subsidiary of Schroeder and Tremayne, a St. Louis-based distributor, manufacturer and marketer of bath and body care products. Based in Redmond, Wash., Garden Botanika develops, manufactures and markets botanically based skin care, bath and body, fragrances and cosmetic products, which, according to the company, are “designed to marry the best of botanicals and science.” The company closed its retail locations after filing for Chapter 11 in 1999 and selling its brand and assets in 2001 to Schroeder and Tremayne.
Liz Bradley, who joined Garden Botanika as general manager in 2002, said Schroeder & Tremayne “look to Garden Botanika as an opportunity to diversify and expand into the specialty arena. We have continued to be in business for our loyal customers over the last two years, mailing about 3 million catalogs a year.”
Industry sources estimate Garden Botanika will ring up approximately $10 million in sales for 2003.
Garden Botanika’s full line will be available in two stores in Washington at the end of this month and two California locations at the beginning of October. The stores are located in former top-selling retail markets for Garden Botanika. “We’re starting small with Nordstrom because we want everything to work and we want the partnership to work properly,” said Bradley. Gift sets containing bath and body products will be available for holiday in 17 Nordstrom doors located in the Pacific Northwest region. She added that the company chose to partner with Nordstrom because it felt the retailer shared its vision for customer service, as well as that the store locations “are closely aligned with [the brand’s] customers — Garden Botanika was a Pacific Northwest company by heritage.” Bradley also noted that in the long term, “Garden Botanika’s plan is to have a retail presence nationwide as a wholesale brand.”
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