DALLAS -- The loss of her backers and closure of her New Tee store here has made 1993 a rough year for Sandra Garratt, but the resilient designer is regrouping with a new line of casual separates made of Irish linen, organic cotton and wild...
DALLAS -- The loss of her backers and closure of her New Tee store here has made 1993 a rough year for Sandra Garratt, but the resilient designer is regrouping with a new line of casual separates made of Irish linen, organic cotton and wild silk.
Garratt, who gained national prominence in the Eighties with the Multiples mix-and-match knit separates she designed for Jerell Inc., is now lining up investors to propel her latest venture forward.
The New Tee store, which sold screenprinted organic cotton T-shirts and accessories, closed in June. It had been open for a year in the Deep Ellum area of the city, a neighborhood peppered with nightclubs and restaurants.
"The daytime traffic in Deep Ellum for this type of store wasn't strong enough to generate the sales we anticipated. I'm ready to go forward again," Garratt said.
She has contracted cutters, sewers and a sample maker, and has 10 small specialty store accounts in the South. "I'm in a position to go after larger accounts,"she said.
She expects sales to be minimal for the remainder of the year, but hopes to do $4 million next year if she closes a deal with investors.
Garratt's 45-piece collection consists of simple, comfortable styles such as drawstring pants, scoopneck shirts, flared skirts and anoraks sewn of handknitted French terry, jersey, gauze and rib knit all in black, white or cream organic cotton, plus a stretch interlock in organic cotton and Lycra spandex.
A sage, black or natural linen group includes a long, bias-cut slip dress and trousers, while the oatmeal wild silk offers belted trousers, button front shirts and shorts.
"I tend to be on the minimalist side, and now I'm in a good position because there's a strong appreciation for minimalist designers," Garratt noted.
The separates and dresses wholesale from $10 to $95, and a handful of hand-crocheted and knitted shawls in organic cotton grown in chestnut, sage and white colors wholesale for $250 to $300.
Garratt shows the line in the Eco Suite showroom at the International Apparel Mart, which displays apparel and accessories made from pesticide-free or recycled materials. She also has converted 200 square feet at the front of her studio at 4216 Main St. here into a shop where she sells the line to private clients by appointment.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast