By  on March 28, 2006

BEVERLY HILLS — Celebrating the premiere of his collaboration with Tiffany & Co., Frank Gehry transformed Rodeo Drive into one of his iconic environments Sunday night, complete with undulating wooden furniture, monumental cardboard walls and paper "clouds" suspended above the whole scene.

The requisite movie stars — Anjelica Huston, Christina Ricci, Mira Sorvino, Felicity Huffman — milled about among the likes of Ed Moses, Quincy Jones and Carine Roitfeld. As she ogled the jewelry, displayed on live models posed inside lit window boxes, Roitfeld chirped, "I flew here just for this. He's an amazing talent and with quite a sense of humor, no?"

Gehry's collection, which will be on display in the Rodeo Drive Tiffany through April 10 before traveling for its launch at the New York flagship, comprises six groups based on architecture, movement and nature: Torque, Fish, Axis, Fold, Equus and Orchid. The 300-piece collection, including jewelry, a selection of tabletop items and one-of-a-kind signed pieces, ranges from an opening price of $140 for a sterling silver fish pendant on a black cord to $750,000 for a one-of-a-kind gold mesh, keshi pearl and rough diamond collar necklace worn by Huston on Sunday night.

Speaking a few days earlier in the Rodeo Drive store's conference room, Gehry said: "It's wild. It takes seven years from the day you are hired for a building to realize it. Jewelry is like instant gratification and I need that. And it's fun. It gives you a vector and keeps your mind going."

At 77, he still possesses a razor-sharp wit and an endless well of ideas.

"See that purple vase over there?" Gehry asked, pointing to a mass of undulating glass, part of the tabletop collection. "Some of the shapes in it are coming into my buildings. There's a kickback effect. It keeps me in the game."

The materials for the sleek, modern jewelry pieces range from sterling silver and 18-karat gold to agate, opal, rutilated quartz and several types of exotic woods.

"There are nine designers working with me and they bring me things. It's like a candy store. Metal I would have thought of, but opal or quartz I wouldn't have," said Gehry.

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