NEW YORK —?Victor de Souza, Diego Binetti and Wenlan Chia will present their fall collections as part of a group show backed by Gen Art, a nonprofit organization that aims to promote new talent, which is celebrating its 10th anniversary this year.

The Gen Art show will take place this season on Feb. 7 at 7 p.m. at the Manhattan Center, sponsored by L’Oréal Féria, which has entered into a sponsorship agreement with the organization to act as "the official hair color" of all Gen Art fashion shows in New York and Los Angeles. The organization has been producing group fashion shows since 1995, with most costs offset by sponsor partners.

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