WWD.com/fashion-news/fashion-features/gen-art-names-its-designers-757999/
government-trade
government-trade

Gen Art Names Its Designers

NEW YORK —?Victor de Souza, Diego Binetti and Wenlan Chia will present their fall collections as part of a group show backed by Gen Art, a nonprofit organization that aims to promote new talent, which is celebrating its 10th anniversary this...

NEW YORK —?Victor de Souza, Diego Binetti and Wenlan Chia will present their fall collections as part of a group show backed by Gen Art, a nonprofit organization that aims to promote new talent, which is celebrating its 10th anniversary this year.

The Gen Art show will take place this season on Feb. 7 at 7 p.m. at the Manhattan Center, sponsored by L’Oréal Féria, which has entered into a sponsorship agreement with the organization to act as “the official hair color” of all Gen Art fashion shows in New York and Los Angeles. The organization has been producing group fashion shows since 1995, with most costs offset by sponsor partners.

“It’s a fun, high-fashion product and a perfect fit for the energy and spirit of Gen Art,” said Mary Gehlhar, fashion director.

This season’s participants opened their collections in New York in recent years after immigrating to the city from South America or Asia.

De Souza, a native of Argentina, started his collection in New York in 1995 and opened an appointment-only boutique on the Lower East Side in 2001. He was also among the American designers who participated in a group show in Paris in October sponsored by New York Fashion International.

Binetti, who opened a collection under his surname in 2001 after working for Jill Stuart and Bulgari, was also born in Argentina. He previously worked on the I Belong to QT7 line that closed in 2001. Chia, from Taiwan, started a label called Twinkle by Wenlan in New York and has since participated in Gen Art’s Fresh Faces in Fashion show and also won a Colbert Foundation award in 2000.

Gen Art’s other fashion week sponsors include Ecru New York, Creative Nail Design, Lancôme, Christiana Vodka and Heineken.