ASDA's fashion-driven, mass market clothing and accessories brand will go online in the U.K. early next year, an ASDA spokesman said Monday. Sales are forecast to reach $200 million in three years' time.
ASDA, the British division of Wal-Mart Stores Inc., developed the George line and designs the core collections from its Yorkshire headquarters. The George brand currently has sales of $3 billion globally, although it has had mixed success in the U.S., where Wal-Mart recently has been struggling with its fashion offering.
The spokesman said the company was keen to reach customers who may not live or work near an ASDA store, adding the launch of the site was in response to customer demand.
ASDA currently has a noncommercial site, george.com, where customers can view the men's, women's and children's collections. That site registers 90,000 hits per month.
The new george.com, which will serve the U.K. only, will feature 1,000 lines and offer next-day delivery. Returns can be made by mail or in-store.
There is a small, online George offer on Wal-Mart's Web site in the U.S., but the spokesman said the U.K. selection would be larger and more fashion-driven.
"We have a huge faith in dot-com now, and our business model will be based on volume rather than margins," he said. The spokesman said ASDA was the first value fashion retailer in the U.K. to open a dot-com site.
ASDA rival Tesco has tested selling clothing online, but does not have a full offer. Its site, clothingattesco.com, is an online look book of clothing collections.
Zendor, the U.K. home shopping company, will manage the Web site and warehousing for George.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast