By  on July 23, 2007

LONDON — George is stepping into cyberspace.

ASDA’s fashion-driven, mass market clothing and accessories brand will go online in the U.K. early next year, an ASDA spokesman said Monday. Sales are forecast to reach $200 million in three years’ time.

ASDA, the British division of Wal-Mart Stores Inc., developed the George line and designs the core collections from its Yorkshire headquarters. The George brand currently has sales of $3 billion globally, although it has had mixed success in the U.S., where Wal-Mart recently has been struggling with its fashion offering.

The spokesman said the company was keen to reach customers who may not live or work near an ASDA store, adding the launch of the site was in response to customer demand.

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