NEW YORK — Entrepreneur Michel Germain has a lofty aim with his fourth fragrance: "revealing a woman’s personal feelings of beauty and perfection."
The scent, Immaculate, launches today in 26 Bloomingdale’s doors — and Germain, a former electrical engineer-turned-entrepreneur from Ottawa, Canada, feels its point of difference is in its claim of being all natural, not to mention the fact that it comes in a bottle revealing a girl’s best friend, a diamond.
"Immaculate was inspired by a situation," noted Germain. "My wife was preparing to go out, and when she entered the room, had an expression of beauty and perfection on her face. I am trying to capture that feeling — one’s personal feelings of beauty and perfection are what Immaculate is all about."
The fragrance, with a juice by International Flavors & Fragrances, opens with notes of rose and dewy citrus and "blooms" into a bouquet of fresh flowers that include jasmine. Immaculate, Germain claims, is the first all-natural fragrance to be created in 120 years. It is composed only of flower oils and pure ingredients from natural sources, he said, and does not contain any synthetic ingredients. "From an olfactive point of view," Germain said, "I feel that nature is perfect, so the fragrance [intended to express perfection] should really only contain natural ingredients." Although many fragrances claim to be all natural, Germain said this is because the FDA allows products containing only 1 percent natural ingredients to be labeled natural.
Immaculate is available in 1-oz. and 1.7-oz. bottles that retail for $60 and $85, respectively. The diamond-shaped bottle was designed to lie on its side and may be refilled for $35 for the 1-oz. size and $42 for the 1.7-oz. size. Its carton is white — to reflect the purity of the scent — with black print.
Industry sources estimate the scent could generate retail sales of $1.5 million in its first year.
Immaculate is launching next week in Canada at The Bay in more than 30 doors. While there is no advertising planned, the launch will be supported by point-of-sale in-store visuals at all stores, sampling, personal appearances by Michel Germain at most Bloomingdale’s and Bay stores and a promotional selling team positioned at all stores.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast