NEW YORK — Nathalie Gervais, a former artistic director at Nina Ricci, has been named creative director of Salvatore Ferragamo SpA. It is a new post.

This confirms a report in these columns Feb. 23. Gervais will be responsible for developing and defining Ferragamo’s style identity and coordinating the creative and design teams that produce the ready-to-wear and accessories collections. Gervais reports to Hervé Martin, general director of Ferragamo.

Graeme Black, the former Giorgio Armani designer who joined Ferragamo less than two years ago, continues as Ferragamo’s ready-to-wear designer, said a Ferragamo USA spokeswoman.

The Montreal-born Gervais is returning to the fashion industry after a three-year hiatus. She parted ways with Nina Ricci in March 2001, after two-and-a-half years there. At Ricci, she brought a young, hip sensibility to the house and had input on all Ricci products, including the fragrance, as well as advertising and other matters related to brand identity. Earlier, she held design posts at Valentino, BCBG Max Azria and Gucci.

In developments at Ferragamo USA, Ira Melnitsky has been named executive vice president of sales and merchandising, and Vincent Ottomanelli has been tapped as chief financial officer. Both are new posts at the American affiliate.

Most recently, Melnitsky was senior vice president of merchandising. He adds responsibility for the wholesale and retail sales divisions. He joined Ferragamo in 1966, and before that, held a merchandising post at May Co.

Ottomanelli joined Ferragamo USA last June as controller. He adds oversight for the company’s operations to his current duties, which include distribution, purchasing, real estate and construction. Before joining Ferragamo, Ottomanelli was the chief financial officer of Hugo Boss USA.

Melnitsky and Ottomanelli temporarily report to Massimo Ferragamo, chairman of Ferragamo USA, who is acting as interim president until that post is filled.

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