The company that made its claim to fame with the fitted velour track suit for a contemporary customer has sparked quite a trend. Not only are celebrities like Madonna and Jennifer Lopez big fans of the Juicy sets, but the firm has caused quite a stir in the apparel industry.
Today, J.Lo offers her own version of the track suits in her JLo by Jennifer Lopez line and just about every junior brand from XOXO and Rampage to Rocawear and Baby Phat all have their own versions of the popular Juicy set.
With the company, which has an annual volume of $47 million, being purchased in March by Liz Claiborne Inc., some have wondered if the creativity will suffer. But founders Pam Skaist-Levy and Gela Taylor remain at the creative helm and Claiborne has given the brand the means to extend its reach. Among the projects in development are:
Plans to extend the full range of product offerings to include more denim jeans, cold weather accessories, parkas, dressier cashmere sets and fur-lined fleece hoodies for fall.
While launching a line of bowling bags for fall, the design duo is also on the hunt for an accessories license.
Juicy Couture’s men’s line will expand to include more jeans, logo T-shirts and track suits.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)