MILAN — Giorgio Armani said Wednesday he has decided to join the Italian Chamber of Fashion.
“While I still believe that all Italian brands should hold their fashion shows in Italy to give due prominence to our country, as an entrepreneur I understand that certain situations, created over the years, need time to be reorganized,” said the designer. “I appreciate the move made by Ennio Capasa, which constitutes an important first step in this direction. In the hope that other Italian companies follow this example, in the meantime, it seems only right, and indeed necessary, for me to send a further strong signal of commitment and confidence aimed at boosting an upswing in the vitality of Italian fashion and, at the same time, to show a sign of support for the actions undertaken by the other brand members of the National Chamber of Italian Fashion.”
This story first appeared in the November 21, 2013 issue of WWD. Subscribe Today.
In July, Capasa said he was bringing Costume National back to Italy, showing his women’s spring collection in Milan in September, after more than 20 years of showing in Paris.
A new board of the Italian Chamber of Fashion, which includes entrepreneurs such as Patrizio Bertelli, Diego Della Valle and Gildo Zegna, has been working on relaunching Milan Fashion Week, tapping Jane Reeve as the association’s first chief executive officer. The chamber had been urging Armani and Dolce & Gabbana to become members. Armani had responded that he would accept only on the condition that every Italian brand show in Milan.
The designer in the past has criticized Miu Miu and Valentino for showing in Paris rather than in Milan.
Miu Miu this week said it plans to strengthen its structure in Paris by transferring “a number of its departments” in the French capital, with the goal to expand its marketing personnel within its French subsidiary and thus consolidate Miu Miu’s ties with Paris, where the brand has shown since 2006.