By  on September 10, 2012

In the late Eighties, Nina Hyde, then the fashion editor of the Washington Post, approached Ralph Lauren after she was diagnosed with cancer. Hyde, who died in 1990, inspired the designer to steer multiple initiatives to raise awareness and fight the disease. In 1994, the designer partnered with the Council of Fashion Designers of America to create Fashion Targets Breast Cancer, for which he designed the bull's-eye logo now commonly associated with the cause.

Eighteen years later, FTBC is active in 11 countries on five continents, and has sold more than $100 million in merchandise and raised more than $50 million for breast cancer charities in 13 countries.

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