NEW YORK — Coming soon to a TV screen and a magazine near you: a movie-like advertising campaign for the new Very Irresistible Givenchy — starring actress Liv Tyler.

The print ad resembles a movie poster, featuring a close-up portrait of Liv Tyler with a tag line that reads: “Givenchy presents Liv Tyler in Very Irresistible Givenchy…The new feminine fragrance….Very elegante, very fun, very you…”

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