NEW YORK — Givenchy is hoping that its newest fragrance — and its new face — will prove enticing to consumers this fall.

Very Irresistible Givenchy, the house’s first major new fragrance since Organza was launched in 1996, will begin rolling out in mid-August — and Alain Crevet, Parfums Givenchy’s president and chief executive officer worldwide, is confident he’s got a winner.

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