By  on May 5, 1994

NEW YORK -- Novelties with glitter, soft fibers and trendy thigh-highs have legwear vendors anticipating gains of at least 5 percent at next week's holiday market, compared with last year.

Some manufacturers also expect a pickup in the lagging sheer hosiery business, based on the more feminine looks that walked the fall ready-to-wear runways. Bright color is another emerging trend, moving away from the quiet neutrals of past seasons.

"We're expecting a dramatic turnaround in sheers over the next six months," said Howard Hyde, vice president of worldwide marketing and sales for Pennaco Hosiery. "The sheer comeback is due to the new fashions and the more delicate shoes we're seeing for next season. The combat boot look is on the way out."

Hyde predicts a 5 percent overall gain this May market over a year ago.

The company is pushing thigh-highs in opaque, texture and shimmer, said Barbara Guzy, Pennaco's senior vice president. In the licensed Anne Klein group, a new textured thigh-high style is being added, and Danskin Legwear is showing the silhouette in various glossy styles.

The newly licensed Christian Dior line, she said, will be shown for May with additional fall colors.

"Across the board, color is gaining in importance," she said.

Joni Zeller-Claxton, vice president of research and development for Ithaca Industries, which holds the license for Evan-Picone hosiery, agreed color is a hot trend.

"When it comes to fashion looks, we're focusing on neon colors in microfiber opaques," she said. "There's a strong trend toward sheer again, too. Very short skirts, high heels and hosiery were all over the fall runways."

Evan-Picone also has three thigh-high styles in its line, and a two-tone tight that gives the illusion of over-the-knee socks.

Zeller-Claxton anticipates gains of 5 to 6 percent for holiday, due to a lower-priced microfiber program implemented at the last market.

At Kayser-Roth, Susan Danish, vice president, said the holiday market is an opportunity to "freshen up the department, especially with new glitter looks." The company holds the licenses for both Calvin Klein hosiery and Hue.

For Calvin Klein, the company is showing a shiny gold opaque thigh-high, sheer Lurex ankle-highs in new colors and a metallic body stocking. The color palette, she said, has been expanded to include new tones such as dusty blue and mauve.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus