PARIS — Lancôme, one of the world’s dominant beauty brands for women, is going after the guys with a new skin care line, called Lancôme Homme.It is making its debut on the travel retail circuit this month as a prelude to entering local markets in Europe in September and in the U.S. a year later. Meanwhile, L’Oréal USA will launch Sensation Totale, a vitamin C serum designed to amplify moisturizers, in American department stores in mid-August. It will roll out globally next year. For more, see stories in beauty report section.

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