AG Adriano Goldschmied is having a growth spurt in Florida.
The South Gate, Calif.-based denim and sportswear collection opened its first freestanding store in Miami Beach this month. It plans to launch a 2,600-square-foot store in Naples, Fla., in the fall, and one of the same size in Orlando next spring.
Florida trails only New York and California in performance, said Frank Pizzurro, vice president of retail.
"We're looking to create eight to 10 stores per year," in the U.S. and Europe, he said. "We believe Miami will be one of the top stores with first-year sales of $1.5 [million] to $2 million.…the whole region is important."
The brand is carried at better specialty boutiques and chains such as Anthropologie and major stores, including Neiman Marcus, Nordstrom and Saks Fifth Avenue. Pizzurro believes the opening of freestanding units also should have a positive impact on wholesale clients.
"In most places we've opened, wholesale activity has actually increased due to brand recognition," he said.
The company invested more than a year searching for the right location in Miami Beach. The Bal Harbour Shops was a no-go because of the low turnover rate among tenants. Pizzurro felt that Lincoln Road was more closely associated with dining and entertainment than apparel. Instead, he chose a vacant Washington Avenue address that was once home to a Versace Jeans Couture store, a vestige of the Art Deco district's renaissance in the Nineties.
"We liked that the Versace space was an icon and offered high visibility and proximity to Lincoln Road and Collins Avenue," Pizzurro said, though he admitted some concern about the street's traffic and nightclubs. "It's a bit of a risk, but someone had to make the move. The city's putting in new streets, sidewalks and landscaping, too."
The store's design keeps the original coffered ceiling and tiled facade, while its campy gate and canopy were refashioned with AG's logo and metal textured-like woven fabric. Cement floors, a glass-topped table filled with used denim and walls painted white or covered in glass shelving, brown leather and stainless steel are in keeping with the brand's retail concept. There also is a modern chandelier of 25 clear globes and a window display of hanging miniature pastel jeans. The store's glass checkout counter is filled with colorful pumice stones that are used to wash its jeans.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)