AG Adriano Goldschmied is having a growth spurt in Florida.
The South Gate, Calif.-based denim and sportswear collection opened its first freestanding store in Miami Beach this month. It plans to launch a 2,600-square-foot store in Naples, Fla., in the fall, and one of the same size in Orlando next spring.
Florida trails only New York and California in performance, said Frank Pizzurro, vice president of retail.
"We're looking to create eight to 10 stores per year," in the U.S. and Europe, he said. "We believe Miami will be one of the top stores with first-year sales of $1.5 [million] to $2 million.…the whole region is important."
The brand is carried at better specialty boutiques and chains such as Anthropologie and major stores, including Neiman Marcus, Nordstrom and Saks Fifth Avenue. Pizzurro believes the opening of freestanding units also should have a positive impact on wholesale clients.
"In most places we've opened, wholesale activity has actually increased due to brand recognition," he said.
The company invested more than a year searching for the right location in Miami Beach. The Bal Harbour Shops was a no-go because of the low turnover rate among tenants. Pizzurro felt that Lincoln Road was more closely associated with dining and entertainment than apparel. Instead, he chose a vacant Washington Avenue address that was once home to a Versace Jeans Couture store, a vestige of the Art Deco district's renaissance in the Nineties.
"We liked that the Versace space was an icon and offered high visibility and proximity to Lincoln Road and Collins Avenue," Pizzurro said, though he admitted some concern about the street's traffic and nightclubs. "It's a bit of a risk, but someone had to make the move. The city's putting in new streets, sidewalks and landscaping, too."
The store's design keeps the original coffered ceiling and tiled facade, while its campy gate and canopy were refashioned with AG's logo and metal textured-like woven fabric. Cement floors, a glass-topped table filled with used denim and walls painted white or covered in glass shelving, brown leather and stainless steel are in keeping with the brand's retail concept. There also is a modern chandelier of 25 clear globes and a window display of hanging miniature pastel jeans. The store's glass checkout counter is filled with colorful pumice stones that are used to wash its jeans.In addition, there is a 62-inch flat-screen TV, a coffee and juice bar and an on-site sewing machine dipped in 18-karat gold with a full-time seamstress to hem jeans while customers wait, which falls more in line with designer than casual apparel stores, noted Pizzurro.
"Most people wouldn't expect a denim store to have these perks and attentive salespeople, but that's the image we're going for," he said.
In Miami, popular tops like a cap-sleeved tunic in pima cotton and ribbed razorback tank sell for $42 and $48, respectively, alongside clean canvas belts in multiple colors with silver D-rings for $68, the season's most successful style. A cropped cardigan in gray or natural lightweight cashmere blew out the first week at $325.
"They're made in Italy through Loro Piana knitwear, which is very high quality," Pizzurro said. "We'll also introduce knit dresses this summer, which should be a hit in tropical climates."
Accessories and shoes will also debut within the year. "We're still deciding if we want to make them in-house or license them," he said.
Denim draws locals and tourists familiar with the brand. Miami serves as a test site for the Gamin, a flared-leg style without back pockets in black or white for $168 that Pizzurro described as "a sexy club jean." There are exclusive short shorts and more choices in white, colors and 8- to 9-oz. denim.
Another hit is Stilt, a skinny, midrise cut in traditional denim colors or brights like red and yellow.
"Color interests them more here than our other markets and we plan to introduce more nondenim or lightweight denim items here, as well as L.A.," he said.
The company, which operates seven stores and six outlets in the U.S., is set to expand with units in Manhattan, Beverly Hills, San Francisco and Troy, Mich., over the next year. Pizzurro also is looking in Europe. The company opened a wholesale office in Milan in 2006.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)