Using celebrities and simple designs as springboards, three-year-old jewelry brand Gorjana is spreading across Asia and angling for a higher-end market.
Gorjana entered Printemps in Tokyo last year, hit three South Korea stores in May and has signed a deal with distributor Princess Mia to bring its wares to Taiwan and China. The international expansion is a prelude to Gorjana's next endeavor: launching a fine jewelry line this year intended to pique the interest of U.S. and foreign luxury department stores.
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