PARIS — Parfums Grès wants to bring a little theater to fragrance counters with its latest fragrance, Cabaret.
“Cabaret has been created for the woman who knows what she wants in life,” Parfums Grès said in a statement. “Seduction is a part of her game.”
The fragrance, concocted by Michel Almairac, of Robertet, is a woody floral with an amber inflection. Top notes include rose, lily of the valley and peony. Violet, blue orris and incense are at the heart of the scent, while patchouli, Indian sandalwood, amber and musk are among the base notes.
The eau de parfum comes in 30-, 50- and 100-ml. sprays that retail for $45, $65 and $85, respectively.
The red-and-gold flacon was designed by Thierry Lecoule and features a narrow neck with a wide, rounded base.
The fragrance will be introduced globally in November.
Industry sources estimate the scent could do $11 million in retail sales in its first year.
This story first appeared in the October 4, 2002 issue of WWD. Subscribe Today.