NEW YORK — “Please wait for the train. It’s all about the train,” Anna Wintour said in vain Wednesday afternoon as photographers shot a cadre of British fashion types on a subway platform at Grand Central Terminal.
The train in question was wrapped in the Union Jack to help launch the Great campaign, a marketing effort championed by Sir Peter Westmacott, Britain’s ambassador to the U.S. Despite promises that the train would be coming back, it never did (so it goes sometimes in New York). No matter, Victoria Beckham was the one the flashbulb poppers were after, calling out her name incessantly.
Beckham will serve as an ambassador for the Great campaign, which will target nine countries and 14 key cities. Beckham appealed to British officials partially due to “the tremendous start” her fashion label is having, Westmacott told WWD. Run in partnership with Simon Fuller, Beckham’s label is available in more than 300 stores worldwide and generates $47 million in retail sales annually. Some of her other fellow Brits lent their support, including Keren Craig, Georgina Chapman, Tamara Mellon, Marcus Wainwright, Jourdan Dunn and Karen Elson.
As soon as the photo op was finished, the designers scattered but Wintour stayed back to proof Patrick Demarchelier’s official photo. “Ambassador, would you like to see the photos?” she asked while he fielded questions from a reporter.
Westmacott said Great Britain is a place where it is “quite easy to set up business, with the lowest levels of taxes of any of the G7 economies,” and government officials just launched a program that helps new companies get tax breaks and other incentives. “We have a versatile economy that is open for business. We are determined to get back after the last few years, particularly the fall of 2008 when the financial services took a hit,” he said.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia