As the Greg Norman Collection prepares its biggest women's collection yet for spring, the golf apparel line is adding a new women's essentials collection — the orders for which are already up to the fashion-collection level, according to the company.
The year-round, in-stock assortment includes nine styles of knit polos and outerwear, in an assortment of colors to make 60 stockkeeping units. The essentials, which wholesale from $21 to $44, coordinate with the men's tournament styles while linking back to the women's collection's seasonal color palette.
"The essentials round our women's collection off," said Jeremy Brandrick, senior director of design. "If Microsoft or Coca-Cola want to run a tournament and are ordering a men's basic polo for the men, we need to have an equivalent product for women, even if there are a much smaller number playing. Plus, while the rest of the women's collection is seasonal, this is always available."
Women's has grown to 15 percent of Greg Norman's $100 million wholesale business. As the essentials collection makes its first delivery on Dec. 1 to most of the 1,200 doors that carry the Greg Norman women's line, the company, bought by MacGregor Golf last year, hopes to see its double-digit annual growth continue.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)