As the Greg Norman Collection prepares its biggest women's collection yet for spring, the golf apparel line is adding a new women's essentials collection — the orders for which are already up to the fashion-collection level, according to the company.
The year-round, in-stock assortment includes nine styles of knit polos and outerwear, in an assortment of colors to make 60 stockkeeping units. The essentials, which wholesale from $21 to $44, coordinate with the men's tournament styles while linking back to the women's collection's seasonal color palette.
"The essentials round our women's collection off," said Jeremy Brandrick, senior director of design. "If Microsoft or Coca-Cola want to run a tournament and are ordering a men's basic polo for the men, we need to have an equivalent product for women, even if there are a much smaller number playing. Plus, while the rest of the women's collection is seasonal, this is always available."
Women's has grown to 15 percent of Greg Norman's $100 million wholesale business. As the essentials collection makes its first delivery on Dec. 1 to most of the 1,200 doors that carry the Greg Norman women's line, the company, bought by MacGregor Golf last year, hopes to see its double-digit annual growth continue.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia