Eco-conscious consumers have a wide range of products and places from which to choose.

Bag Lady

Lauren Bush is on a mission.

The model and honorary spokeswoman for the United Nations' World Food Program has teamed up with as the exclusive retailer for her Feed bag. The bag, which Bush designed, retails for $59.95 and proceeds go directly to the WFP's school feeding program. Each bag sold brings in $34 to WFP — enough money to provide one hungry child lunch every school day for an entire year.

As a volunteer with the WFP for the past three years, Bush traveled to seven countries, including Guatemala, Cambodia, Chad and Honduras, and helped with food aid.

"I was traveling, taking pictures and doing what I could to help," Bush said. "But it just didn't seem like enough. I wanted to do more."

So Bush designed the Feed bag, a sturdy reversible tote bag made of natural burlap and cotton muslin. The design was inspired by the giant bags of food that she saw being distributed to schools around the world. Bush said she carries the bag everywhere — to the beach, the gym, even to the grocery store.

"It's meant to be a multipurpose bag that looks
really good and is eco-friendly," she said.

The bag just went up for sale on on April 2, and already, Bush said, the orders are rolling in.

Last year, the WFP provided meals for 16 million children at schools around the world. But there's more work to be done, as 300 million children around the world are chronically hungry, according to WFP. School meals act as a magnet, Bush said, dramatically increasing enrollment, sometimes by as much as 300 percent. Research done by the WFP also has proven that children perform better at school on full stomachs, and that girls who attend school not only marry later, but have half as many children as uneducated women. — Julee Greenberg


John Hardy is giving back to the land he's called home for the past 32 years.On April 1, the Bali-based jewelry designer launched a collection of seven sterling silver pieces, the proceeds from which will help plant bamboo seedlings on Nusa Penida, a small island off the coast of Bali that has been deforested due to non-sustainable farming. Hardy conceived the line of bamboo patterned pieces as a way to combine luxury and environmentalism.

"We thought, what can be sexier than regreening a tropical island," said Hardy. "And if we can enroll other luxury-driven people in this sexy idea of regreening one island at a time, then wow, we started something and stood for something."

In commemoration of the limited edition bamboo collection, the back of each piece will be engraved with the number of seedlings it helped plant. "Our customers can take their earrings off and say, 'There's this little island near Bali that was deforested, and these earrings planted clumps of bamboo there,'" said Hardy. "It's fun, and it makes it real."

The bamboo collection retails from $150 to $450, and can be purchased on Hardy's Web site devoted to the project, — Caroline Tell

Renewed Purpose

Knowledgeable fashion plates have flocked to New York City's Find Outlet stores for the past eight years to pick up discounted pieces from designers like Paul & Joe, Tracy Reese and Lauren Moffatt. But over the last month, these labels have been phased out as Find Outlet's NoLIta outpost has gone green.

"I didn't want to work every day just selling clothes, I wanted to work for a cause and know that I'm making some type of difference," said 33-year-old owner Ike Rodriguez. The store has been rechristened Greenfinds, and Rodriguez hopes to educate his clientele about the environment through fashion, only selling organic and eco-conscious clothing, including such lines as Stewart Brown, Under the Canopy and Ryann, along with accessories and beauty products.

Although Greenfinds will not be an outlet, like Find, Rodriguez will try to keep his prices easy on the wallet — not always a simple feat in the eco-conscious market. Price points start around $7 for organic Miessence bicarb soda toothpaste and go up to $194 for Del Forte organic cotton jeans."It's a big, scary step," Rodriguez said of turning his $1.6 million business green. For that reason, the NoLIta location will function as a test for a season before Rodriguez completely converts his second location in Chelsea. Still, he feels making the change is an important part in the fight to save the planet. "We're being called to straighten our act out," he said. "This is one of the ways." — Tara Bonet-Black

Rock the Tote

Prices for "It" bags often run into the thousands, but London accessories designer Anya Hindmarch has a version that's a bit less expensive — try $15.

After sweeping the U.K. starting in March — and gracing the likes of Lily Cole, Alicia Silverstone and Keira Knightley — Hindmarch's "I'm not a plastic bag" shopping tote is finally making its way to the U.S.

Starting in June, a special navy-trimmed version of the canvas bag with rope handles will bow at Hindmarch's U.S. boutiques in New York, Los Angeles and Short Hills, N.J.; Fred Segal and Fred Segal Flair in Los Angeles; the company's Web site,, and It will also be sold at Holt Renfrew in Canada. Beginning in July, the bag will be sold at Whole Foods Markets in New York, New Jersey and Connecticut.

"Being green is about everyday choices," said Jennifer McDonnell, green mission specialist for Whole Foods in a statement. "By reusing bags to carry your groceries, you can help reduce the number of plastic and paper bags used every year."

Hindmarch agreed. "I think we are all beginning to realize that we have got to do something," said the designer, whose Mod, luxe handbags range in price from $595 to $1,990, and whose bespoke bags can climb to nearly $10,000. Hindmarch also designs shoes, outerwear and luggage.

And she is personally trying to get more environmentally friendly by conserving energy, using less paper and, of course, refusing shopping bags.

"Since I launched this bag I am amazed by how many plastic bags I refuse when I am shopping — 10 on my last trip!" she exclaimed. "However, I do have five kids, I drive a big car and I have to travel a lot. I am far from perfect, but I am doing what I can. That's something everyone can do." — Sophia Chabbott

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