NEW YORK — Gucci America and YSL Rive Gauche U.S. have tapped new public relations officials.

Charlotte Sprintis-Rechtschaffen, director of p.r. for YSL Rive Gauche U.S., has been named director of p.r. for Gucci America, based here. She succeeds Marybeth Schmitt, who left the company to pursue other interests.

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