NEW YORK — Gucci America and YSL Rive Gauche U.S. have tapped new public relations officials.

Charlotte Sprintis-Rechtschaffen, director of p.r. for YSL Rive Gauche U.S., has been named director of p.r. for Gucci America, based here. She succeeds Marybeth Schmitt, who left the company to pursue other interests.

Shirin Von Wulffen will succeed Sprintis-Rechtschaffen as director of p.r at Rive Gauche. Most recently, Von Wulffen was fashion director of Amica magazine in Germany, and earlier was a founder and managing director of Network Public Relations in Hamburg, which handled the Gucci account for three years.

Sprintis-Rechtschaffen reports to Patricia Malone, president of Gucci America, and Von Wulffen reports to Laura Lendrum, managing director of YSL Rive Gauche.

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