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THE MICHELE EFFECT: Light makeup, uncombed hair, gender blending. Under new creative director Alessandro Michele, Gucci has decidedly shifted gears from the days of Frida Giannini.

For the brand’s spring 2015 collection, Giannini showed clothes with neat and clear lines, aiming to keep rigorous silhouettes. Just a year later, Michele presented his first men’s collection with a “genderless” approach…Sex appeal suddenly became a blurring of sexes.

For fall 2014, Giannini designed dresses for the woman who wants to please herself rather than others. The designer proposed real clothes with a functional chic and, of course, a hefty dose of the essential house glamour. But for fall 2015, Michele offered a men’s collection that was markedly younger and quirkier with an ambiguous sexuality and a romantic spirit.

Suddenly fashion — not Italian craftsmanship, not archival iconography, not the jet-set lifestyle — came to the fore.

Michele tries to balance the past and present because, as he has repeatedly said, to live in the future one must have the urgency of the present.

Here, we take a look back at the evolution of beauty and fashion on the Gucci catwalk.

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