MILAN — Gucci Group is playing musical stores with its real estate on the city’s high-end Via Montenapoleone, and in the process is emerging as one of the most prominent players on the tony street.

Windows of the Gucci brand have been a fixture on the street for years, but new boutiques for Yves Saint Laurent, Boucheron, Bottega Veneta and Alexander McQueen — all under the group’s umbrella — will open over the next few months and next year.

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