MILAN — As Christmas looms, Gucci is once again preparing its UNICEF holiday campaign, this time with a few goodwill tweaks.
First and foremost, Gucci raised its contribution to UNICEF by 5 percent, or 25 percent of revenues from the sale of the special seasonal gift and accessories collection, and secondly, Frida Giannini created a special edition Gucci for UNICEF bag by injecting a festive spin into a canvas Indy bag, which has scarlet leather trim and matching tassels and a rosette. The small version retails for $1,990 while the bigger size rings in at $2,350.
It's the first time Giannini revisited a hot seasonal style, which will now be sold year-round to exploit its fund-raising potential.
Also new is the fact that tucked inside the bag is a card explaining that with its purchase, the buyer will support the health of an orphan for a full year.
The rest of the gift and accessories collection will be on sale from Nov. 14 through Dec. 31.
"I think this new version of the Indy is super fresh and the rosette is a fun and playful touch that is an authentic nod to Gucci's equestrian heritage," said Giannini. The scarlet rosette, crafted from leather enamel or in print form, is the recurring detail on all the UNICEF-designed products.
"Over the past three years, this [charity] event has gained significant momentum and has crept into the soul of the company because it involves Gucci's employees worldwide. They look forward to it," said Mark Lee, Gucci's chief executive officer. "The consumers also feel part of the project, which gets major exposure because the pieces are featured in the holiday catalogue, in the windows, in the press and through special events."
Gucci's charity initiative kicked off in 2005.
Nearly 200 Gucci stores will take part in the latest campaign, which supports more than 15 million children who have been orphaned by the HIV-AIDS pandemic in Africa's Malawi and Mozambique areas.
In 2005, for example, the funds helped build 150 community-based child care centers and 60 children's corners in Malawi, which supported 12,800 children. Last year, the proceeds established 141 child-friendly schools that will enable some 56,000 children, particularly the orphaned ones, to have access to education.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast