MILAN — Two executives at Guccio Gucci SpA — Domenico De Sole and Tom Ford — have been promoted to assume the responsibilities that were held by former creative director Dawn Mello.
Mello, as reported, last month was named president of Bergdorf Goodman. Friday was her last day at Gucci.
De Sole, president of Gucci USA, has been brought over to Florence, where Gucci is headquartered, to take on responsibilities for merchandising and production activities, including public relations, advertising and logistics. He will continue to oversee the U.S. operations.
De Sole’s new title under this arrangement is still to be determined.
Ford has been promoted to creative director, with responsibility for all creative aspects of advertising and image, in addition to design of all Gucci products.
He will absorb his duties as design director in this new post.