By  on July 13, 2007

FLORENCE — Determined to create a classic, Frida Giannini channeled herself into her first women's fragrance for Gucci, which will launch this fall.

The creative director of the Florence-based fashion house said she wanted Gucci by Gucci, the new scent she developed with the P&G Prestige Products division of Procter & Gamble, to have a strong personality that mirrored her own.

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