By  on July 14, 2008

PARIS — Gucci has tapped Grammy-award winning singer Rihanna to appear in the label's first ad campaign highlighting its collaboration with the United Nation's Children's Fund, UNICEF.

Rihanna and Frida Giannini, Gucci's creative director, flew to Paris on Thursday for the four-hour shoot with photographers Inez van Lamsweerde and Vinoodh Matadin.

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