BEVERLY HILLS, Calif. — Guess Inc. is rolling out a vertical retail concept called Marciano, and the first test store is set to open in September at The Grove shopping center in West Hollywood, Calif., said Paul and Maurice Marciano, co-chairmen and ceo’s of the company.

The new women’s contemporary concept will be more sophisticated and dressier than Guess and cost about 30 percent more, the Marcianos said during the company’s annual shareholders’ meeting Monday at the Beverly Hills Hotel, which was attended by 12 people. The idea to develop Marciano was born from the success of Guess Collection, the company’s contemporary line that has been testing in Guess stores to favorable results, they said. There was also a need to expand the store base, they added.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus