NEW YORK — Designer Lulu Guinness is bagging sales for her signature scent.

The tour began with an appearance at Harrods in London, where Guinness unveiled the fragrance. In the U.S., she was right at home Monday evening at Bergdorf Goodman. An entire section of the store’s beauty department was transformed to look like one of the designer’s boutiques. Lulu Guinness handbags, shoes and fragrances were available and customers received a deluxe mini with any purchase. Guinness not only signed fragrance bottles, but took a pen to her bags as well. Neither Guinness nor her fragrance licensee, Riviera Concepts Inc., would comment on estimated sales, but industry sources estimated the event helped garner total Guinness item sales of approximately $20,000.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus