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Guinot to Inject Youth Into Mix

NEW YORK — Guinot will launch a new facial treatment product next month called Time Release Youth Boost, an offering that’s designed to work overtime — without stopping to rest at night.<br><br>Time Release Youth Boost, which was...

NEW YORK — Guinot will launch a new facial treatment product next month called Time Release Youth Boost, an offering that’s designed to work overtime — without stopping to rest at night.

Time Release Youth Boost, which was designed to enhance both daytime and nocturnal processes within the skin, was spawned by Guinot’s investigations into chronobiology, or the study of biological rhythms.

“During the day, the skin is in protection mode,” said Melanie Caldwell, West Coast training director for Guinot. “At night, [it enters] a regeneration mode in which cell division and microcirculation nourish the skin.”

“Youth Boost works with the chronobiology of skin,” added Elizabeth Lopera, Guinot’s director of education in New York. “It accelerates natural skin functions during day and night.”

Youth Boost is marketed as a 14-day treatment kit to be carried in the retail area of salons and spas. The item, which is priced at $140 for retail, features four serums: a pair of day serums and a pair of night serums, each of which come in a seven-day supply.

The day serum, known as Tissulaire Concentrate, and the night serum, called Cellulaire Concentrate, both share Guinot’s proprietary Skin Matrix Complex. The complex is modified for separate day and night functions. Though both complexes share two key ingredients — Vie Cellulaire Concentrate and Hydrocyte — there are 10 other ingredients unique to one serum or the other. For instance, the day serum contains Enderline to support elasticity and Nuteline for cellular metabolism, while the night serum contains Sepitonic for increased microcirculation and Gatuline for oxygenation.

Caldwell noted that Youth Boost trials conducted at the Guinot Institute in Paris indicated a 49.4 percent increase in hydration, a 48.7 percent decrease in wrinkle depth and a 25.2 percent increase in firmness.

Plans call for Youth Boost to begin reaching U.S. doors in May and to arrive in Guinot’s full U.S. distribution of 1,150 doors by June — a rollout timeframe that also applies in most of the 40 countries where Guinot is carried.

Industry sources estimate the item could garner first-year retail sales of $4 million in the U.S.

“There’s a trend in the market for high-tech products,” said Joel Lachman, president of New York-based Lachman Imports, which handles distribution of Guinot in the eastern U.S. Patrick Thibiant, president of Thibiant International, oversees the Guinot operation in the western United States. Lachman added, “Treatments are the locomotive for the line, so it’s only sold to spas and salons that do professional skin care.”